Black Friday 2026

28 October 2026, updated 30 October with Ben's review · Ad copy for your Black Friday artwork (2 November to 1 December), plus Christmas copy for HERO. Each product has its own set, and your artwork carries the prices, so the copy sells the bike and closes on the offer.

How to review: Anything with a pencil is editable, just click and type over it. Mark each one Approve or Reject. Your edits and choices save to this page automatically and Casey can see them, so you can close it and come back whenever you like.

When you are done, press Send to Casey at the bottom of the page. That tells Casey you have finished. You do not need to email anything, your marks and edits are saved on this page and Casey can already see them.

AIRO 12" balance bike AIRO 14" balance bike Kids' helmets MINI bell & light HERO · Christmas (no offer)

Updated 30 October: Ben's review applied. Ben has approved 45 lines and rejected 3 (AIRO 14" H3, HERO P4 and HERO H3), with 20 lines edited. His edits and decisions are now built into the page below, with approved lines in green and rejected ones in red. Green boxes are questions Ben has answered. Yellow boxes are still open.

New content added: updated MINI artwork ("MINI Bike Bell & Light"), and the AIRO Unwrap video, each paired with approved copy.
Still open: new content pairings to reconfirm, go-live time, landing page, CLUG free shipping, warranty wording, and a few possible typos.

Please reconfirm: new content pairings
We've added your new MINI artwork and the AIRO Unwrap video below, each paired with copy you approved (see the blue "New from Ben" boxes in the AIRO 12" and MINI sections). Please Approve or Reject each pairing.

Still open: go-live time
What time on Monday 2 November would you like the Black Friday ads to go live?

Still open: Black Friday landing page
hornit.com/pages/black-friday may still be showing last year's offers. Will it be updated for 2 November? Not answered yet.

Still open: CLUG and CLUG PRO free shipping
No artwork came through for the CLUG free shipping offer. Would you like ads for it too? Not answered yet.

Still open: lifetime warranty wording
The HERO copy says "backed by a free lifetime warranty on the frame and forks" (and AIRO 14" P2 says "available with a free lifetime warranty"). Ben approved those lines but didn't answer this one directly. Can you confirm the warranty wording is OK to use?

Please check: possible typos in the edits
We've kept your wording exactly as you typed it, but a few lines look like typos. Tell us if you'd like these fixed:
· MINI H2: "25 Sounds. Size Light Settings. One MINI." Should it be "Six"?
· MINI P1: "The MINI clips onto kids' bikes and scooters, 6 light settings including..." Should it be "...scooters, with 6 light settings..."?
· HERO P5: "Mumsnet, Independent, Cycling UK, and MadeFormMum all recommends it." Should it be "MadeForMums all recommend it"?
· HERO P3 has no full stop at the end, after "...longer off-road rides with confidence".
· AIRO 12" P1 (approved, not edited) still says "until 1 December" while the edited lines now say "1st December". Change it to match?

Resolved: Helmets: the artwork shows last year's price
All three helmet images say "Kids' helmets from just £9.99", which is last year's wording. We asked whether to re-export with this year's £29.99 to £24.99 offer.Ben, 30 Oct: Keep the £9.99 wording, as there's still a helmet available at £9.99. Ben will also get artwork made saying helmets from £12.99, ready for when the £9.99 helmet sells out. Helmet copy approved as below.

Resolved: MINI: horn, or bell and light?
The artwork said "bike horn" but the product is called "Bell & Light".Ben, 30 Oct: Ben sent updated artwork that now says "MINI Bike Bell & Light" (added in the MINI section), so the copy stays as "bell and light".

Resolved: HERO stock
HERO stock looked low (5 of the 16"). Is more arriving?Ben, 30 Oct: Yes, we're going to be okay for stock.

Resolved: Made for Mums quote
AIRO 12" text P5 used last year's Made for Mums quote.Ben, 30 Oct: Ben swapped it for a Mumsnet quote ("You'd be hard pressed to find a better introduction to cycling for little ones.") and approved P5.

Resolved: More Black Friday creative to test
Could you put together a few versions of the artwork with Black Friday front and centre?Ben, 30 Oct: Ben will work on some versions next Monday (2 November) that explicitly mention Black Friday. We'll add them here when they arrive.

AIRO 12" balance bike4 images + 1 new video · 5 main texts · 5 headlines · 2 descriptions

Parents of toddlers (18 months+) buying a first bike, many of them for Christmas.

Sends to /collections/hornit-airo

Your main offer. The texts lead with what has sold AIRO all year (just 2.95kg, award-winning, the first ride) and close on the Black Friday offer, because your artwork already shows the price in big type. One text (P4) brings back last year's best Black Friday idea, everything they need for the first ride, using the three products that are each on offer this year.

All four images carry every text below. The image is what changes from ad to ad.

New from Ben · AIRO Unwrap video Please reconfirm

Bike Unwrap, 3 loops · 17 sec · 1350×1080 · original on Dropbox

Main text P2: Some presents get played with for a week and forgotten. A first bike is the one they remember. The wobble, the concentration, then the moment it all clicks. The AIRO 12" weighs just 2.95kg, so they can manage it on their own from the very first push. On offer for Black Friday only.

Headline H3: Black Friday On The AIRO 12"
Description D1 (H6): Black Friday offer ends 1st December

Why this pairing: the video is a wrapped red AIRO being unwrapped as a present, so it goes with P2, the "present they remember" text. The video has no price or Black Friday wording on it, unlike the static images, so the headline and description carry the offer: "Black Friday On The AIRO 12"" and the 1st December end date. Sends to /collections/hornit-airo like the other AIRO 12" ads.

Please confirm: AIRO 12" or 14" in the video?
We've placed the Unwrap video with the AIRO 12" copy. The bike in it is red, and both the 12" and the 14" come in Magma Red. If it's the 14", we'll move it to the AIRO 14" copy and pair it with 14" P3 ("A first bike is the present they remember") instead.

Still open: Black Friday landing page
hornit.com/pages/black-friday may still be showing last year's offers. Will it be updated for 2 November? Not answered yet.

Primary Text

P1 · Light + award-winning EditedRevised since your edit

Weighing just 2.95kg, the award-winning AIRO 12" sets the standard for kids' balance bikes. 🚲 Light enough for little legs to actually control, with air-filled tyres and sealed bearings for a smooth, zero-maintenance ride. And until 1 December, it's on offer for Black Friday.

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P2 · The present they remember EditedRevised since your edit

Some presents get played with for a week and forgotten. A first bike is the one they remember. The wobble, the concentration, then the moment it all clicks. The AIRO 12" weighs just 2.95kg, so they can manage it on their own from the very first push. On offer for Black Friday only.

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P3 · Most first bikes are too heavy EditedRevised since your edit

Most first bikes are too heavy for the kids meant to ride them. If they can't easily steer it or pick it up, it ends up unused. The AIRO 12" weighs just 2.95kg. Light enough to handle from 18 months, which is where confidence starts. Now on offer for Black Friday, until 1st December.

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P4 · Everything for the first ride EditedRevised since your edit

Everything they need for that first ride, all on offer this Black Friday. ✔️ AIRO 12" balance bike, just 2.95kg ✔️ Kids' helmets in designs they'll pick for themselves ✔️ MINI bell and light, with 25 sounds to choose from Sort the bike, the helmet and the stocking filler before 1st December. While stocks last.

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P5 · Mumsnet review EditedRevised since your edit

⭐⭐⭐⭐⭐ "You’d be hard pressed to find a better introduction to cycling for little ones." - Mumsnet That's the AIRO 12": a 2.95kg magnesium alloy frame, air-filled tyres for a smooth ride, and footrests built into the frame. The balance bike parents can't stop raving about, now on offer for Black Friday.

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Headlines

H1 AIRO 12" Balance Bike Edited

Your best-selling AIRO headline this year

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H2 The First Ride Starts Here. Edited

Runs on your first-ride video, one of your top AIRO ads

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H3 Black Friday On The AIRO 12" Edited

The offer, without repeating the price on the image

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H4 Just 2.95kg Of Fearless. Edited

From the Ember Orange round

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H5 Their First Bike, For Less. Edited

For gift buyers

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D1 Black Friday offer ends 1st December Edited

Description (small line under the headline)

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D2 Award-winning. Just 2.95kg. Edited

Description

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AIRO 14" balance bike2 images · 3 main texts · 3 headlines · 2 descriptions

Parents of older or taller beginners, and kids who have outgrown their first balance bike.

Sends to /products/airo-14-hammer-yellow-balance-bike

The 14" has never had its own copy, so these texts sell what makes it different: it is for bigger kids, and the rear brake teaches them to stop with their hands before they move to pedals.

Primary Text

P1 · Bigger kids learn too EditedRevised since your edit

Bigger kids learn to balance too. The AIRO 14" is made for older, taller beginners, and for kids who have outgrown their first balance bike but aren't ready for pedals yet. A lightweight magnesium frame keeps it easy to control, and a rear brake means they learn to stop without dragging their feet. On offer this Black Friday, until 1st December.

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P2 · The rear brake EditedRevised since your edit

The AIRO 14" is a balance bike made for taller children. Its rear drum brake gets them slowing down with their hands, just like on a pedal bike, and keeps them in control on the steeper hills as their confidence grows. Light, tough and available with a free lifetime warranty. Black Friday offer, ends 1st December.

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P3 · The present they remember EditedRevised since your edit

A first bike is the present they remember. The AIRO 14" is the bigger sibling of the award-winning AIRO 12", built for the kids who are ready for something faster. Lightweight magnesium frame, air-filled tyres and a rear brake for when the hills get bigger. On offer for Black Friday, in time for Christmas lists.

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Headlines

H1 AIRO 14" Balance Bike Edited

Plain product name, same pattern as the best AIRO 12" headline

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H2 Bigger Kids. Same Easy Start. Edited

Older beginners

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H3 Learn To Brake Before Pedals. Edited

Goes with the rear-brake text

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D1 Black Friday offer ends 1st December Edited

Description

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D2 With a rear brake for bigger riders Edited

Description

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Kids' helmets3 images · 3 main texts · 3 headlines · 2 descriptions

Parents buying a helmet with a new bike, or replacing one before winter.

Sends to /collections/kids-bike-helmets

Last year the helmet ads that led with the price did not sell well, so these lead with the thing parents worry about, whether their child will actually wear it, and close on the offer. Please see the first question at the top about the "£9.99" on this artwork.

Primary Text

P1 · They'll actually wear it EditedRevised since your edit

A helmet only works if they'll actually wear it. So ours come in designs kids pick out for themselves, from unicorns to dinosaurs. A fully adjustable ring and a three-way adjustable chin strap give a snug, comfortable fit, with removable padding for growing heads. Selected designs are on offer this Black Friday.

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P2 · Checklist EditedRevised since your edit

Winter rides coming up? Worth checking the helmet still fits. ✔️ Fully adjustable ring for a snug fit ✔️ 11 air vents and a weatherproof shell ✔️ Built-in rear light on selected helmets ✔️ Fun designs they'll want to put on Selected kids' helmets are on offer until 1st December.

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P3 · Goes with the new bike EditedRevised since your edit

The present that goes with the bike. If there's a new bike on the Christmas list, a helmet means it's ready to ride the moment it's unwrapped. Bright designs, a comfortable adjustable fit and a rear light built in. Selected designs on offer for Black Friday.

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Headlines

H1 Helmets They'll Want To Wear Edited

Goes with P1

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H2 Black Friday Kids' Helmets Edited

The offer, plainly

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H3 Keep them safe as they learn Edited

From your AIRO helmet ads

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D1 Selected designs reduced until 1st December Edited

Description

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D2 Adjustable fit and a built-in rear light Edited

Description

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MINI bell & light1 image · 3 main texts · 3 headlines · 2 descriptions

Parents and gift buyers looking for a stocking filler for a bike or scooter rider.

Sends to /products/hornit-mini-blue-and-red

Written as the stocking filler of the round: what it does (25 sounds, lights, remote trigger) and that it fits whatever they ride.

33 · MINI Bike Bell & Light, updated artwork — 33 · Updated artwork from Ben, 30 Oct ("MINI Bike Bell & Light"). Replaces the "bike horn" version.

New from Ben · MINI artwork (33) Please reconfirm

Lead pairing, main text P2: The best stocking fillers are the ones that get used every day. The MINI bike bell and light turns every ride into a bit of a show, with 25 sound effects at the press of a button. It fits bikes and scooters, so it works for whatever they're riding. On offer for Black Friday, until 1st December.

Headline H1: MINI Bike Bell & Light
Description D1 (H4): Black Friday offer ends 1st December

Why this pairing: the new artwork's own wording is "MINI Bike Bell & Light, was £17.99 now £14.99", so it now matches the copy. H1 repeats the product name on the artwork, P2 sells it as the stocking filler, and the description adds the end date the image doesn't show. As this is the only MINI image, all the approved MINI copy (P1 to P3, H1 to H5) runs on it too. It replaces the old "bike horn" image.

Primary Text

P1 · What it does EditedRevised since your edit

25 sounds. Six kinds of light. One very happy rider. The MINI clips onto kids' bikes and scooters, 6 light settings including white, green and flashing lights and a remote trigger so their hands stay on the handlebars. Weatherproof, quick to fit, and on offer this Black Friday.

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P2 · Stocking filler EditedRevised since your edit

The best stocking fillers are the ones that get used every day. The MINI bike bell and light turns every ride into a bit of a show, with 25 sound effects at the press of a button. It fits bikes and scooters, so it works for whatever they're riding. On offer for Black Friday, until 1st December.

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P3 · Darker afternoons EditedRevised since your edit

The MINI is the ultimate lights and sound effects accessory for children’s bikes and scooters. Loaded with 25 sounds and white and green lights, your child’s imagination will run wild! Remote trigger, weatherproof and easy to clip on. Now on offer for Black Friday.

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Headlines

H1 MINI Bike Bell & Light Edited

Product name, now matches the new artwork

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H2 25 Sounds. Size Light Settings. One MINI. Edited

What it does

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H3 The Stocking Filler They'll Use Edited

Goes with P2

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D1 Black Friday offer ends 1st December Edited

Description

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D2 Fits bikes and scooters Edited

Description

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HERO · Christmas (no offer)5 main texts · 5 headlines · 2 descriptions

Parents choosing a first pedal bike for Christmas, including families who already own an AIRO.

Sends to /collections/hornit-hero

No Black Friday wording here, so nobody expects a discount on HERO. These build on your best-performing HERO copy this year (light enough to handle, sized properly, built to last, backed by Mumsnet and Cycling UK) and give it a Christmas setting. P2 speaks directly to AIRO families. These are written to run on your Christmas unwrapping videos, which we will add once they are downloaded.

Resolved: HERO stock
HERO stock looked low (5 of the 16"). Is more arriving?Ben, 30 Oct: Yes, we're going to be okay for stock.

Primary Text

P1 · Light, sized right, built to last EditedRevised since your edit

Their first pedal bike is a big deal, and it's important you choose the right bike. You want it light enough for them to handle, sized properly so they're comfortable, and built to last. The HERO ticks every box. Chosen as Best Kids Bike Overall by the Independent's IndyBest Buy and recommended by Mumsnet, the HERO is backed by a free lifetime warranty on the frame and forks. The bike they'll remember unwrapping.

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P2 · For AIRO families EditedRevised since your edit

Did the AIRO get them rolling? This Christmas, HERO gets them pedalling. The HERO 14" weighs 5.4kg, light enough that everything they learned on a balance bike still applies, with pedals added. Proportioned for smaller riders and recommended by MadeForMums, Mumsnet, and Independent.

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P3 · Heavy bikes get abandoned EditedRevised since your edit

A heavy bike is the quickest way to turn a Christmas present into an expensive ornament. The HERO is lighter than most kids' bikes, with a frame proportioned for smaller riders, so pedalling feels easy and they want to keep going. That's why MadeForMums said HERO is a lightweight, well-built all-round kids' bike that handles everything from school runs to longer off-road rides with confidence

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P4 · Belt drive EditedRevised since your edit

No chain. No oil. No black marks on the Christmas jumper. Every HERO runs a silent belt drive, so there's nothing to grease, nothing to slip off and nothing for you to fix on Boxing Day. Add a lightweight frame proportioned for smaller riders, and it's a first pedal bike that simply works.

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P5 · What the reviewers say EditedRevised since your edit

Mumsnet, Independent, Cycling UK, and MadeFormMum all recommends it. Every HERO is lighter than most kids' bikes, properly proportioned for smaller riders and backed by a free lifetime warranty on the frame and forks. A present that keeps building their confidence long after the wrapping paper's gone 🎄

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Headlines

H1 Their First Pedal Bike. Edited

Your best HERO headline this year

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H2 The Best First Pedal Bike. Edited

Already running on your top HERO ad

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H3 Pedals Under The Tree. Edited

Christmas, new

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H4 Ready For Pedals This Christmas? Edited

Your "ready for pedals?" line, for Christmas

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H5 Trusted by Parents. Loved by Kids. Edited

Already running on your top HERO ad

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D1 Recommended by Mumsnet Edited

Description

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D2 14", 16", 20" and 24" sizes Edited

Description

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