Black Friday 2026

28 October 2026 · Ad copy for your Black Friday artwork (2 November to 1 December), plus Christmas copy for HERO. Each product has its own set, and your artwork carries the prices, so the copy sells the bike and closes on the offer.

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AIRO 12" balance bike AIRO 14" balance bike Kids' helmets MINI bell & light HERO · Christmas (no offer)

Helmets: the artwork shows last year's price
All three helmet images say "Kids' helmets from just £9.99", which is last year's wording. This year's offer is £29.99 down to £24.99, and there's only one £9.99 helmet left (Polka, about 22 in stock). Could you re-export the helmet artwork with this year's offer?

MINI: horn, or bell and light?
The artwork says "bike horn" but the product is called "Bell & Light". Which would you like the copy to use? It says "bell and light" for now.

Black Friday landing page
hornit.com/pages/black-friday may still be showing last year's offers. Will it be updated for 2 November?

HERO stock
HERO stock looked low when we checked (5 of the 16"). Is more still arriving at the end of October as planned?

Lifetime warranty wording
The HERO copy says "backed by a free lifetime warranty on the frame and forks". Can you confirm that's OK to use?

Made for Mums quote
AIRO 12" text P5 uses last year's Made for Mums quote. Are you happy for us to use it again?

CLUG and CLUG PRO free shipping
No artwork came through for the CLUG free shipping offer. Would you like ads for it too?

More Black Friday creative to test
Closer to Black Friday, we'd like to test some extra creative that leads with "Black Friday" alongside the offer, for example "Black Friday: AIRO 12" now £129". At the moment only the helmet images mention Black Friday, and the AIRO and MINI images show the was and now price only. Could you put together a few versions with Black Friday front and centre that we can test as we get closer to the day?

AIRO 12" balance bike4 images · 5 main texts · 5 headlines · 2 descriptions

Parents of toddlers (18 months+) buying a first bike, many of them for Christmas.

Sends to /collections/hornit-airo

Your main offer. The texts lead with what has sold AIRO all year (just 2.95kg, award-winning, the first ride) and close on the Black Friday offer, because your artwork already shows the price in big type. One text (P4) brings back last year's best Black Friday idea, everything they need for the first ride, using the three products that are each on offer this year.

All four images carry every text below. The image is what changes from ad to ad.

Made for Mums quote
AIRO 12" text P5 uses last year's Made for Mums quote. Are you happy for us to use it again?

Black Friday landing page
hornit.com/pages/black-friday may still be showing last year's offers. Will it be updated for 2 November?

Primary Text

P1 · Light + award-winning EditedRevised since your edit

Weighing just 2.95kg, the award-winning AIRO 12" sets the standard for kids' balance bikes. 🚲 Light enough for little legs to actually control, with air-filled tyres and sealed bearings for a smooth, zero-maintenance ride. And until 1 December, it's on offer for Black Friday.

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P2 · The present they remember EditedRevised since your edit

Some presents get played with for a week and forgotten. A first bike is the one they remember. The wobble, the concentration, then the moment they realise they're actually doing it. The AIRO 12" weighs just 2.95kg, so they can manage it on their own from the very first push. On offer for Black Friday. One less thing to sort before Christmas.

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P3 · Most first bikes are too heavy EditedRevised since your edit

Most first bikes are too heavy for the kids meant to ride them. If they can't steer it or pick it up, it ends up in the garage. The AIRO 12" weighs just 2.95kg. Light enough to handle from 18 months, which is where confidence starts. Now on offer for Black Friday, until 1 December.

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P4 · Everything for the first ride EditedRevised since your edit

Everything they need for that first ride, all on offer this Black Friday. ✔️ AIRO 12" balance bike, just 2.95kg ✔️ Kids' helmets in designs they'll pick for themselves ✔️ MINI bell and light, with 25 sounds to choose from Sort the bike, the helmet and the stocking filler before 1 December.

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P5 · Made for Mums review EditedRevised since your edit

⭐⭐⭐⭐⭐ "It's incredibly light, very well made, and looks great." Made for Mums That's the AIRO 12": a 2.95kg magnesium frame, air-filled tyres for a smooth ride, and footrests built into the frame. The balance bike parents can't stop raving about, now on offer for Black Friday.

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Headlines

H1 AIRO 12" Balance Bike Edited

Your best-selling AIRO headline this year

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H2 The First Ride Starts Here. Edited

Runs on your first-ride video, one of your top AIRO ads

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H3 Black Friday On The AIRO 12" Edited

The offer, without repeating the price on the image

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H4 Just 2.95kg Of Fearless. Edited

From the Ember Orange round

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H5 Their First Bike, For Less. Edited

For gift buyers

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D1 Black Friday offer ends 1 December Edited

Description (small line under the headline)

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D2 Award-winning. Just 2.95kg. Edited

Description

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AIRO 14" balance bike2 images · 3 main texts · 3 headlines · 2 descriptions

Parents of older or taller beginners, and kids who have outgrown their first balance bike.

Sends to /products/airo-14-hammer-yellow-balance-bike

The 14" has never had its own copy, so these texts sell what makes it different: it is for bigger kids, and the rear brake teaches them to stop with their hands before they move to pedals.

Primary Text

P1 · Bigger kids learn too EditedRevised since your edit

Bigger kids learn to balance too. The AIRO 14" is made for older, taller beginners, and for kids who have outgrown their first balance bike but aren't ready for pedals yet. A lightweight magnesium frame keeps it easy to control, and a rear brake means they learn to stop without dragging their feet. On offer this Black Friday, until 1 December.

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P2 · The rear brake EditedRevised since your edit

Feet down is how most kids stop on a balance bike. The AIRO 14" teaches them a better way. Its rear drum brake gets them slowing down with their hands, just like on a pedal bike, and keeps them in control on the steeper bits as their confidence grows. Light, tough and available with a free lifetime warranty. Black Friday offer, ends 1 December.

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P3 · The present they remember EditedRevised since your edit

A first bike is the present they remember. The AIRO 14" is the bigger sibling of the award-winning AIRO 12", built for the kids who are ready for something faster. Lightweight magnesium frame, air-filled tyres and a rear brake for when the hills get bigger. On offer for Black Friday, in time for Christmas lists.

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Headlines

H1 AIRO 14" Balance Bike Edited

Plain product name, same pattern as the best AIRO 12" headline

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H2 Bigger Kids. Same Easy Start. Edited

Older beginners

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H3 Learn To Brake Before Pedals. Edited

Goes with the rear-brake text

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D1 Black Friday offer ends 1 December Edited

Description

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D2 With a rear brake for bigger riders Edited

Description

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Kids' helmets3 images · 3 main texts · 3 headlines · 2 descriptions

Parents buying a helmet with a new bike, or replacing one before winter.

Sends to /collections/kids-bike-helmets

Last year the helmet ads that led with the price did not sell well, so these lead with the thing parents worry about, whether their child will actually wear it, and close on the offer. Please see the first question at the top about the "£9.99" on this artwork.

Primary Text

P1 · They'll actually wear it EditedRevised since your edit

A helmet only works if they'll actually wear it. So ours come in designs kids pick out for themselves, from unicorns to dinosaurs. A fully adjustable ring and a three-way adjustable chin strap give a snug, comfortable fit, with removable padding for growing heads. Selected designs are on offer this Black Friday.

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P2 · Checklist EditedRevised since your edit

Winter rides coming up? Worth checking the helmet still fits. ✔️ Fully adjustable ring for a snug fit ✔️ 11 air vents and a weatherproof shell ✔️ Built-in rear light for darker afternoons ✔️ Fun designs they'll want to put on Selected kids' helmets are on offer until 1 December.

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P3 · Goes with the new bike EditedRevised since your edit

The present that goes with the bike. If there's a new bike on the Christmas list, a helmet means it's ready to ride the moment it's unwrapped. Bright designs, a comfortable adjustable fit and a rear light built in. Selected designs on offer for Black Friday.

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Headlines

H1 Helmets They'll Want To Wear Edited

Goes with P1

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H2 Black Friday Kids' Helmets Edited

The offer, plainly

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H3 The Finishing Touch For Every Ride Edited

From your AIRO helmet ads

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D1 Selected designs reduced until 1 December Edited

Description

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D2 Adjustable fit and a built-in rear light Edited

Description

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MINI bell & light1 image · 3 main texts · 3 headlines · 2 descriptions

Parents and gift buyers looking for a stocking filler for a bike or scooter rider.

Sends to /products/hornit-mini-blue-and-red

Written as the stocking filler of the round: what it does (25 sounds, lights, remote trigger) and that it fits whatever they ride.

MINI: horn, or bell and light?
The artwork says "bike horn" but the product is called "Bell & Light". Which would you like the copy to use? It says "bell and light" for now.

Primary Text

P1 · What it does EditedRevised since your edit

25 sounds. Two kinds of light. One very happy rider. The MINI clips onto kids' bikes and scooters, with a bright white light, funky green lights and a remote trigger so their hands stay on the handlebars. Weatherproof, quick to fit, and on offer this Black Friday.

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P2 · Stocking filler EditedRevised since your edit

The best stocking fillers are the ones that get used every day. The MINI bell and light turns every ride into a bit of a show, with 25 sound effects at the press of a button. It fits bikes and scooters, so it works for whatever they're riding. On offer for Black Friday, until 1 December.

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P3 · Darker afternoons EditedRevised since your edit

The afternoons are getting darker and the rides home are getting longer. The MINI adds a bright white light to the front of their bike or scooter, plus green lights and 25 sounds they'll love using. Remote trigger, weatherproof and easy to clip on. Now on offer for Black Friday.

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Headlines

H1 MINI Bike Bell & Light Edited

Product name (see the question at the top)

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H2 25 Sounds. Two Lights. One MINI. Edited

What it does

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H3 The Stocking Filler They'll Use Edited

Goes with P2

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D1 Black Friday offer ends 1 December Edited

Description

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D2 Fits bikes and scooters Edited

Description

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HERO · Christmas (no offer)5 main texts · 5 headlines · 2 descriptions

Parents choosing a first pedal bike for Christmas, including families who already own an AIRO.

Sends to /collections/hornit-hero

No Black Friday wording here, so nobody expects a discount on HERO. These build on your best-performing HERO copy this year (light enough to handle, sized properly, built to last, backed by Mumsnet and Cycling UK) and give it a Christmas setting. P2 speaks directly to AIRO families. These are written to run on your Christmas unwrapping videos, which we will add once they are downloaded.

HERO stock
HERO stock looked low when we checked (5 of the 16"). Is more still arriving at the end of October as planned?

Lifetime warranty wording
The HERO copy says "backed by a free lifetime warranty on the frame and forks". Can you confirm that's OK to use?

Primary Text

P1 · Light, sized right, built to last EditedRevised since your edit

Their first pedal bike is a big deal, and Christmas morning is a big moment to give it. You want it light enough for them to handle, sized properly so they're comfortable, and built to last. The HERO ticks every box. Recommended by Mumsnet, rated outstanding by Cycling UK, and backed by a free lifetime warranty on the frame and forks. The bike they'll remember unwrapping.

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P2 · For AIRO families EditedRevised since your edit

Did the AIRO get them rolling? This Christmas, HERO gets them pedalling. The HERO 14" weighs 5.4kg, light enough that everything they learned on a balance bike still applies, with pedals added. Proportioned for smaller riders and recommended by Mumsnet. Balance sorted. Pedals next.

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P3 · Heavy bikes get abandoned EditedRevised since your edit

A heavy bike is the quickest way to turn a Christmas present into something that leans against the shed. The HERO is lighter than most kids' bikes, with a frame proportioned for smaller riders, so pedalling feels easy and they want to keep going. That's why Cycling UK called it an outstanding first pedal bike.

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P4 · Belt drive EditedRevised since your edit

No chain. No oil. No black marks on the Christmas jumper. Every HERO runs a silent belt drive, so there's nothing to grease, nothing to slip off and nothing for you to fix on Boxing Day. Add a lightweight frame proportioned for smaller riders, and it's a first pedal bike that simply works.

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P5 · What the reviewers say EditedRevised since your edit

Mumsnet recommends it. Cycling UK called it an outstanding first pedal bike. Every HERO is lighter than most kids' bikes, properly proportioned for smaller riders and backed by a free lifetime warranty on the frame and forks. A present that keeps building their confidence long after the wrapping paper's gone. 🎄

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Headlines

H1 Their First Pedal Bike. Edited

Your best HERO headline this year

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H2 The Best First Pedal Bike. Edited

Already running on your top HERO ad

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H3 Pedals Under The Tree. Edited

Christmas, new

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H4 Ready For Pedals This Christmas? Edited

Your "ready for pedals?" line, for Christmas

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H5 Trusted by Parents. Loved by Kids. Edited

Already running on your top HERO ad

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D1 Recommended by Mumsnet Edited

Description

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D2 14", 16", 20" and 24" sizes Edited

Description

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